The State of E-commerce Conversion in South Africa (2026)
Most cart abandonment and checkout advice online is written for the US or European market, and quietly assumes things that are not true in South Africa: that most shoppers have a credit card, that delivery arrives reliably in two days, and that a single payment method covers most of your traffic. This guide compiles what […]
The Complete Guide to E-commerce Checkout Optimization
Checkout optimization gets treated as a single tactic, usually “simplify the checkout,” when it is actually five separate decisions: flow structure, speed, payment options, form design, and testing discipline. Get the wrong answer on any one of these and the others cannot compensate for it. This guide walks through each decision with the actual data […]
The Complete Guide to Cart Abandonment
Cart abandonment is the single biggest leak in e-commerce, and most store owners have never seen the real number for their own store broken down by cause. This guide pulls together the actual published research on why shoppers abandon carts, what it costs a typical South African store, and a complete, prioritised playbook for fixing […]
Segmenting cart abandonment: browsers, adders and near-completers need different fixes
Segmenting cart abandonment: browsers, adders and near-completers need different fixes is a practical way to stop revenue leaking at the checkout without b…
Address autocomplete: the small fix that cuts checkout typing in half
Address autocomplete: the small fix that cuts checkout typing in half can be a game changer for conversion rates. When customers reach the final step of a…
Why browser autofill breaks on so many checkout forms, and how to fix it
Why browser autofill breaks on so many checkout forms, and how to fix it is a common, fixable problem that comes down to a mix of outdated markup, missing…
Guest wishlists: the save-for-later feature most stores get wrong
Guest wishlists: the save-for-later feature most stores get wrong is a silent revenue drain that many e‑commerce operators overlook until the numbers becom…
Progress indicators in multi-step checkout: do they reduce drop-off
Progress indicators in multi-step checkout: do they reduce drop-off is a question that keeps many e‑commerce operators up at night because the answer direc…
Why hiding your return policy until checkout costs you the sale
Why hiding your return policy until checkout costs you the sale is a question that many e‑commerce operators answer with a simple “it hurts conversion”, bu…
Where to place Apple Pay, Google Pay and PayPal buttons for maximum lift
Where to place Apple Pay, Google Pay and PayPal buttons for maximum lift is a question that many e‑commerce operators ask when they see cart abandonment sp…