We're a Johannesburg-based performance agency for B2B SaaS companies serious about compounding growth. Acquisition infrastructure, conversion architecture, and authority — engineered, not improvised.
You've crossed past the "freelancer juggling three clients" phase. Your CAC is creeping. Paid acquisition stopped scaling. Your content engine isn't compounding. The next hire you're considering is probably a R150K/month agency that'll assign you a junior account manager and a deck full of jargon.
There's a smaller, sharper option. Senior strategy, technical depth, ZAR cost structure, and direct access to the people actually doing the work. Built for SaaS — not e-commerce, not local services, not "we do everything."
We build the paid media systems that compound: tracking that survives iOS privacy changes, creative testing frameworks that actually learn, and attribution that tells you what's working before you've burned the budget.
Inspect →The site, funnel, and onboarding flow that turns paid clicks into trial signups, and trial signups into MRR. Built lean, built fast, built to be measured.
Inspect →The slow compound: technical SEO, content that ranks for buyer-stage queries, and the schema and structure that makes your site readable to both Google and AI search.
Inspect →Every framework we sell, we've battle-tested on our own software first. From CPA modelling to SEO scoring to YouTube optimization — these are the same internal tools we use on client work. Free tier gets 5 credits/day; Pro lifts the cap to 30.
Every Lab tool is gated by a daily credit pool. One credit = one export. Free tier gets 5/day. Pro lifts the ceiling to 30 for R99/month. Choose based on actual usage, not aspiration.
Pro launches alongside the commerce surface (Session 4 build). Join the waitlist to get notified — early signups lock the R99 price for life.
Every engagement runs through the same four-phase framework. No surprises, no scope creep, no "let's see what works."
We start with a full technical and acquisition audit. Free. No commitment. You get the report whether you hire us or not.
We design the specific growth engine for your stage and stack. Not a generic playbook — a blueprint built for your funnel, your team, and your timeline.
We build it. Tracking, creative systems, landing pages, automation. Senior-level execution, not handed off to a junior.
Monthly optimisation cycles with clear metrics. Every month you know exactly what moved, why, and what's next.
Audience Connect is led by Tshepho Joel — a decade in traffic arbitrage, five years specifically in affiliate and SaaS acquisition, and a habit of building software when the existing tools weren't sharp enough.
When you hire us, you're not getting an account manager who fronts a team you'll never meet. You're working directly with the people writing the code, running the ad accounts, and reviewing the funnels.
We're early — most of our work has been internal or under NDA. We compensate with the Labs (production tools you can verify), a free audit (no commitment), and a fixed-scope first month so you can evaluate us on actual work rather than past testimonials.
A freelancer is right when you have a defined task. We're right when you have an outcome you need engineered. The math: a R30K/month investment that lifts MRR by R50K in 6 months pays for itself by month two.
Audit in 5 business days. Strategy locked within 10. First deployment live within 30. We don't do six-month onboardings.
Three reasons. One — full overlap with EU working hours, half overlap with US East Coast. Two — ZAR cost structure means budget that buys 6 hours/month in NYC buys 30 with us, at senior level. Three — we built our infrastructure on the SA market, which is harder than most. If we can rank, convert, and scale here, your market is easier.
Yes. Full technical, acquisition, and conversion review. You get a written report regardless of whether you hire us. We do this because the conversation is more useful once we both know what we're dealing with.
Every export from a Lab tool (a UTM you save, a schema you copy, a thumbnail you download, a forecast you print) costs 1 credit. Free tier gets 5 credits/day. Pro lifts that to 30 for R99/month. Credits reset every day at 00:00 SAST. Building inside a tool — typing, dragging, calculating — is free. We only count outputs.
Three options. One — wait until midnight SAST for your credits to reset. Two — upgrade to Pro for 6× the cap. Three — let us know if you're a serious operator hitting limits regularly; we'll look at giving you a custom tier. The credit system is there to protect the platform from automated abuse, not to nickel-and-dime real users.
Fill in a few details. We'll review your stack and reply within 48 hours with whether we're a fit, and what a working engagement would look like.
We respond to every submission. If we're not a fit, we'll tell you who is.