Cart abandonment emails that actually recover sales
Cart abandonment emails that actually recover sales are a key component of any e-commerce store’s marketing efforts, as they can help to recover a signific…
Guest checkout versus forced accounts: what the data actually says
Guest checkout versus forced accounts is a common dilemma for online store owners, as they try to find the right balance between making the checkout proces…
How to calculate what a conversion leak is costing you in rands
Calculating what a conversion leak is costing you in rands is a crucial step in optimizing your e-commerce store’s performance, as a conversion leak can si…
How to A/B test your checkout without fooling yourself
A/B testing your checkout without fooling yourself is a critical process for online store owners and operators who want to stop leaking revenue at the chec…
How to audit your Shopify store for conversion leaks
How to audit your Shopify store for conversion leaks is a critical task for online store owners and operators who want to maximize their sales from existin…
Why product-page reviews move revenue, not just vanity
Product-page reviews move revenue, not just vanity, as they have a direct impact on the purchasing decisions of customers. According to a study by the Brig…
How to audit your WooCommerce store for conversion leaks
When it comes to running a successful e-commerce store, auditing your WooCommerce store for conversion leaks is crucial to identifying areas where you can…
How to prioritise conversion fixes by revenue impact
When it comes to stopping revenue leaks at the checkout, prioritising conversion fixes by revenue impact is crucial for e-commerce store owners who want to…
Designing HTML5 display ads that load fast and still convert
Designing HTML5 display ads that load fast and still convert is a key challenge for performance marketers, as it requires a balance between file size and v…
A brand identity system for a performance led business
A brand identity system for a performance led business is a set of guidelines that outlines how a company presents itself to its audience, and it is essent…