Plug the leaks. Keep the sales.
Practical, no-fluff guides on finding and fixing the money that quietly leaks out of online stores. New guides every week.
How to calculate what a conversion leak is costing you in rands
Understanding the Problem of Conversion Leaks Calculating what a conversion leak is costing you in rands is a crucial step…
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How to A/B test your checkout without fooling yourself
The problem of A/B testing your checkout without fooling yourself A/B testing your checkout without fooling yourself is a critical…
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How to audit your Shopify store for conversion leaks
The Problem of Conversion Leaks in Shopify Stores How to audit your Shopify store for conversion leaks is a critical…
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Why product-page reviews move revenue, not just vanity
Why product-page reviews move revenue, not just vanity Product-page reviews move revenue, not just vanity, as they have a direct…
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How to audit your WooCommerce store for conversion leaks
Auditing your WooCommerce store for conversion leaks When it comes to running a successful e-commerce store, auditing your WooCommerce store…
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How to prioritise conversion fixes by revenue impact
Prioritising Conversion Fixes by Revenue Impact to Stop Leaking Revenue When it comes to stopping revenue leaks at the checkout,…
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Designing HTML5 display ads that load fast and still convert
Designing HTML5 display ads that load fast and still convert Designing HTML5 display ads that load fast and still convert…
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A brand identity system for a performance led business
Introduction to a brand identity system for a performance led business A brand identity system for a performance led business…
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A UTM tagging system that survives a messy marketing team
Implementing a UTM tagging system that survives a messy marketing team A UTM tagging system that survives a messy marketing…
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Email deliverability fundamentals for a small sender
Email deliverability fundamentals for a small sender Email deliverability fundamentals for a small sender is a crucial aspect of email…
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Why Your Next Marketing Move Should Be a Technical Authority Audit
Marketing is essentially the application of capital to solve a growth problem. The issue is that most founders are applying…
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Choosing a WordPress theme that will not slow your site down
Choosing a WordPress theme that will not slow your site down Choosing a WordPress theme that will not slow your…
Read the guide →Reading about leaks is good. Finding yours is better.
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