Free is genuinely free — 5 credits a day across every Lab, forever. Pro lifts the cap to 30 for R99/month, locked at launch pricing. Both tiers give you the same tools; the only thing that changes is how much you can ship.
Upgrade flow is live — payments engage in our next release window. Click Upgrade to Pro → above to enter the checkout queue and lock launch pricing for life.
What's actually different. (Less than you'd expect.)
| Capability | Free | Pro |
|---|---|---|
| Daily credit pool | 5 | 30 |
| Lab tools available | All 10 | All 10 |
| UTM Telemetry Matrix | ✓ | ✓ |
| Semantic Schema Forge | ✓ | ✓ |
| Funnel Modeller (3-in-1) | ✓ | ✓ |
| MailForge HTML5 Builder | ✓ | ✓ |
| YouTube Studio Pro | ✓ | ✓ |
| Animated Ad Studio | ✓ | ✓ |
| Theme / plugin downloads | ✓ | ✓ |
| Free audit (one-time) | ✓ | ✓ |
| Priority on new Lab releases | — | ✓ |
| Direct tooling support channel | — | ✓ |
| Lifetime price-lock | — | ✓ (R99 forever) |
Pro tier ships alongside our commerce surface. Join the waitlist and we'll email you the moment upgrades open. Everyone on the waitlist gets R99/month locked at launch — even if we raise prices later.
The questions we get most about pricing, addressed without sales theatre.
Honest version — running production-grade tools costs us infrastructure (CDN, AI calls on YouTube Studio, image rendering for Animated Ad Studio). Free unlimited would mean either rate-limiting everyone aggressively, or shutting tools down. A daily credit pool keeps the platform sustainable while leaving plenty of room for real users. Five credits/day is enough to use 1-2 tools meaningfully every working day, free forever.
One export = one credit. That's: a UTM saved to the ledger, a JSON-LD schema copied, a thumbnail or GIF downloaded, an email HTML compiled, a forecast PDF printed. Building inside a tool — typing, dragging, calculating, previewing — is always free. We only count the moments where you take a deliverable out of the platform.
Three options. (1) Wait — credits reset at midnight SAST. (2) Upgrade to Pro for 6× the cap. (3) If you're a serious operator hitting limits regularly, email us. We've never said no to giving someone a temporary credit boost when their use case is legitimate.
Yes. Monthly, no contracts. If you cancel, you drop to Free at the end of the current billing cycle — never mid-month. If you re-subscribe within 12 months, your launch-locked R99 price is honoured.
Because the Labs aren't our business — our agency services are. The Labs exist to demonstrate capability and bring serious operators into our orbit. Pro is priced at the operational cost of serving heavy users, not what the tools "could" sell for. If you're using the Labs at scale, you're exactly the operator we want to talk to about a deeper engagement.
Maybe — but it won't be "Pro but more credits". If we add a higher tier, it'll be because there's a real platform capability worth charging more for (team accounts, white-label exports, API access, custom Labs). Until that's real, two tiers stays the model.
Honest answer — we don't have a date locked yet. The credit infrastructure is live (you can see your balance in the dashboard sidebar). Commerce integration is the next build phase. Joining the waitlist is how you find out the moment it ships.